“Luxury Without Context Is Just Excess”: Elisa Orlanski Ours on Bridging Design Vision with Market Realities


One High Line, New York | Faena New York (One High Line’s East Tower) - Developers: Witkoff and Access Industries | Architect: Bjarke Ingels Group | Interior Designer: Gabellini Sheppard (West Tower), Gilles & Boissier (East Tower) . Image © Evan Joseph (Photography)

One High Line, New York | Faena New York (One High Line’s East Tower) – Developers: Witkoff and Access Industries | Architect: Bjarke Ingels Group | Interior Designer: Gabellini Sheppard (West Tower), Gilles & Boissier (East Tower) . Image © Evan Joseph (Photography)

In the complex ecosystem of architectural development, where innovative concepts meet market realities, a distinct role exists to bridge diverse professional interests and realize impactful spaces. Elisa Orlanski Ours exemplifies this function. This is the domain of Elisa Orlanski Ours, a designer, educator, and industry leader. As Chief Planning & Design Officer at Corcoran Sunshine Marketing Group, Elisa founded her department two decades ago. Now, her extensive portfolio spans master plans and individual villas across continents, including significant New York City developments like Hudson Yards and 220 Central Park South, as well as international developments in collaboration with prominent architectural firms like BIG, Herzog & de Meuron, Adjaye Associates, and SO-IL. Her strategic perspective on bringing projects from schematic phase to final sale provides valuable insights into the industry’s intricate workings. ArchDaily’s Managing Editor, Maria-Cristina Florian, had the opportunity to discuss these critical topics with Elisa in the following interview.

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